For Lore’s Undergate collection, I directed both the visual narrative and the product development process, shaping the line from early concept through to final production. As Art Director, I established the aesthetic language of the collection, creating imagery, campaign direction, and presentation materials that reinforced the brand’s world-building ethos. On the product side, I designed and developed accessories including eyewear, handbags, and jewelry, creating technical design packages, coordinating with domestic and international manufacturers, and overseeing sampling to ensure design integrity carried through to the finished pieces.